Some taglines are forever

From Just Do It to We Try Harder, taglines define in one line or a few words the guiding philosophy of a business. The following is a list of the 10 most influential taglines since 1948.

1. Got milk? (1993) -California Milk Processor Board
2. Don’t leave home without it. (1975) -American Express
3. Just do it. (1988) -Nike
4. Where’s the beef? (1984) - Wendy’s
5. You’re in good hands with Allstate. (1956) - Allstate Insurance
6. Think different. (1998) - Apple Computer
7. We try harder. (1962) - Avis
8. Tastes great, less filling. (1974) - Miller Lite
9. Melts in your mouth, not in your hands. (1954) - M&M Candies
10. Takes a licking and keeps on ticking. (1956) - Timex

For the complete list, check out: http://www.taglineguru.com/survey05.html .