Advertising and changing minds

In simple words, advertising is storytelling. Advertising tells stories about new products or something new about a product. Marketers resort to advertising to convert products (something made in a factory) to brands (thoughts in people’s heads). Advertising, if used effectively, can change people's perceptions about brands. The following are some of the greatest TV ads of all time.

Link: http://www.channel4.com/entertainment/tv/microsites/G/greatest/tv_ads/results.html